Staying the Macromarketing Course and Expanding Boundaries

Research output: Contribution to journal › Editorial › peer-review

ASJC Scopus Subject Areas

@article{207356351e9140ea8056ed59c0d237c5,

title = "Staying the Macromarketing Course and Expanding Boundaries",

author = "Shultz, \{Clifford J.\}",

year = "2004",

month = jun,

doi = "10.1177/0276146704264889",

language = "English",

volume = "24",

pages = "3--5",

journal = "Journal of Macromarketing",

issn = "0276-1467",

number = "1",

}

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T1 - Staying the Macromarketing Course and Expanding Boundaries

AU - Shultz, Clifford J.

PY - 2004/6

Y1 - 2004/6

UR - https://www.scopus.com/pages/publications/84990361050

UR - https://www.scopus.com/pages/publications/84990361050#tab=citedBy

U2 - 10.1177/0276146704264889

DO - 10.1177/0276146704264889

M3 - Editorial

AN - SCOPUS:84990361050

SN - 0276-1467

VL - 24

SP - 3

EP - 5

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 1

ER -