Spotless Italy: Hygiene, Domesticity, and the Ubiquity of Whiteness in Fascist and Postwar Consumer Culture - eScholarship

TY - JOUR

T1 - Spotless Italy: Hygiene, Domesticity, and the Ubiquity of Whiteness in Fascist and Postwar Consumer Culture - eScholarship

AU - Lombardi-Diop, Cristina

N1 - Following a visual trajectory that begins in the mid-1930s, this article discusses advertising for cleaning products in order to trace the peculiar formation of the idea of hygiene and its ideological ties to the larger, more subliminal project of the consolidation of Italian racial identity as uniformly and permanently white.

PY - 2011/1/1

Y1 - 2011/1/1

UR - https://escholarship.org/uc/item/8vt6r0vf

M3 - Article

VL - 2

JO - California Italian studies

JF - California Italian studies

IS - 1

ER -