Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater

Gene Laczniak, Clifford Shultz

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)554-559
Number of pages6
JournalJournal of Macromarketing
Volume42
Issue number4
DOIs
StatePublished - Dec 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • macromarketing
  • marketing ethics
  • quality-of-life
  • socially responsible marketing
  • well-being

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