| Original language | English |
|---|---|
| Title of host publication | Online Consumer Behavior |
| Subtitle of host publication | Theory and Research in Social Media, Advertising, and E-tail |
| Publisher | Taylor and Francis |
| Pages | 3-34 |
| Number of pages | 32 |
| ISBN (Electronic) | 9781136342226 |
| ISBN (Print) | 9781848729698 |
| DOIs | |
| State | Published - Jan 1 2012 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting