Original language | English |
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Title of host publication | Online Consumer Behavior |
Subtitle of host publication | Theory and Research in Social Media, Advertising, and E-tail |
Publisher | Taylor and Francis |
Pages | 3-34 |
Number of pages | 32 |
ISBN (Electronic) | 9781136342226 |
ISBN (Print) | 9781848729698 |
DOIs | |
State | Published - Jan 1 2012 |
Externally published | Yes |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting