Situational effects on brand preferences for image products

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@article{48ed34c36a84462b9820fb9f90005d1f,

title = "Situational effects on brand preferences for image products",

author = "Schmitt, {Bernd H.} and Shultz, {Clifford J.}",

year = "1995",

month = aug,

doi = "10.1002/mar.4220120507",

language = "English",

volume = "12",

pages = "433--446",

journal = "Psychology and Marketing",

issn = "0742-6046",

number = "5",

}

TY - JOUR

T1 - Situational effects on brand preferences for image products

AU - Schmitt, Bernd H.

AU - Shultz, Clifford J.

PY - 1995/8

Y1 - 1995/8

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U2 - 10.1002/mar.4220120507

DO - 10.1002/mar.4220120507

M3 - Article

AN - SCOPUS:84986760726

SN - 0742-6046

VL - 12

SP - 433

EP - 446

JO - Psychology and Marketing

JF - Psychology and Marketing

IS - 5

ER -