Shopping with consumers usage as past, present and future research technique

Cele Otnes; Mary Ann McGrath; Tina M. Lowrey

doi:10.1016/0969-6989(95)00025-9

Shopping with consumers usage as past, present and future research technique

Cele Otnes, Mary Ann McGrath, Tina M. Lowrey

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	97-110
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	2
Issue number	2
DOIs	https://doi.org/10.1016/0969-6989(95)00025-9
State	Published - Apr 1995
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

in situ research
interpretive shopping research
shopping

Access to Document

10.1016/0969-6989(95)00025-9

Cite this

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title = "Shopping with consumers usage as past, present and future research technique",

keywords = "in situ research, interpretive shopping research, shopping",

author = "Cele Otnes and McGrath, {Mary Ann} and Lowrey, {Tina M.}",

year = "1995",

month = apr,

doi = "10.1016/0969-6989(95)00025-9",

language = "English",

volume = "2",

pages = "97--110",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

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T1 - Shopping with consumers usage as past, present and future research technique

AU - Otnes, Cele

AU - McGrath, Mary Ann

AU - Lowrey, Tina M.

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Y1 - 1995/4

KW - in situ research

KW - interpretive shopping research

KW - shopping

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M3 - Article

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VL - 2

SP - 97

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JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

IS - 2

ER -

Shopping with consumers usage as past, present and future research technique

ASJC Scopus Subject Areas

Keywords

Access to Document

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