Shopping with consumers: Reflections and innovations

Tina M. Lowrey; Cele C. Otnes; Mary Ann McGrath

doi:10.1108/13522750510592445

Shopping with consumers: Reflections and innovations

Tina M. Lowrey, Cele C. Otnes, Mary Ann McGrath

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	176-188
Number of pages	13
Journal	Qualitative Market Research
Volume	8
Issue number	2
DOIs	https://doi.org/10.1108/13522750510592445
State	Published - 2005
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Interviews
Qualitative research
Retailing
Shopping

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10.1108/13522750510592445

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title = "Shopping with consumers: Reflections and innovations",

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author = "Lowrey, {Tina M.} and Otnes, {Cele C.} and McGrath, {Mary Ann}",

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pages = "176--188",

journal = "Qualitative Market Research",

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AU - Otnes, Cele C.

AU - McGrath, Mary Ann

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KW - Qualitative research

KW - Retailing

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JO - Qualitative Market Research

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Shopping with consumers: Reflections and innovations

ASJC Scopus Subject Areas

Keywords

Access to Document

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