Shining the spotlight on marketplace rituals: a review and research agenda

Arun Sreekumar, Robert Alfonso Arias, Cele C. Otnes, Linda Tuncay Zayer

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1166-1196
Number of pages31
JournalJournal of Marketing Management
Volume39
Issue number13-14
DOIs
StatePublished - 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • consumer-marketer interaction
  • events
  • marketplace
  • marketplace rituals
  • Rituals

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