| Original language | English |
|---|---|
| Pages (from-to) | 423-428 |
| Number of pages | 6 |
| Journal | Advances in Consumer Research |
| Volume | 35 |
| State | Published - 2008 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Applied Psychology
- Economics and Econometrics
- Marketing
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