Selling financial services to the affluent

Clifford J. Shultz; Russ Alan Prince

doi:10.1108/02652329410055150

Selling financial services to the affluent

Clifford J. Shultz
, Russ Alan Prince

Arizona State University West Campus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	9-16
Number of pages	8
Journal	International Journal of Bank Marketing
Volume	12
Issue number	3
DOIs	https://doi.org/10.1108/02652329410055150
State	Published - May 1 1994
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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title = "Selling financial services to the affluent",

author = "Shultz, \{Clifford J.\} and Prince, \{Russ Alan\}",

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AU - Prince, Russ Alan

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JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

IS - 3

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Selling financial services to the affluent

ASJC Scopus Subject Areas

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