Selling financial services to the affluent

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	9-16
Number of pages	8
Journal	International Journal of Bank Marketing
Volume	12
Issue number	3
DOIs	https://doi.org/10.1108/02652329410055150
State	Published - May 1 1994
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Selling financial services to the affluent",

author = "Shultz, {Clifford J.} and Prince, {Russ Alan}",

year = "1994",

month = may,

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language = "English",

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