Ritual Scholarship in Marketing: Past, Present and Future

Cele Otnes; Linda Tuncay Zayer; Robert Arias; Arun Sreekumar

Ritual Scholarship in Marketing: Past, Present and Future

Cele Otnes
, Linda Tuncay Zayer
, Robert Arias
, Arun Sreekumar

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	ACR North American Advances
State	Published - Jan 1 2018

Disciplines

Political Science
Film and Media Studies

Cite this

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title = "Ritual Scholarship in Marketing: Past, Present and Future",

author = "Cele Otnes and Zayer, \{Linda Tuncay\} and Robert Arias and Arun Sreekumar",

note = "We examine over thirty years of research on consumer rituals to understand the roles of rituals in relation to consumers, marketers, marketplace relationships and cultural institutions. We organize the ritual literature into five domains (foundational, micro, meso, marketplace, and macro), and highlight future research areas in these domains.",

year = "2018",

month = jan,

day = "1",

language = "American English",

journal = "ACR North American Advances",

}

TY - JOUR

T1 - Ritual Scholarship in Marketing: Past, Present and Future

AU - Otnes, Cele

AU - Zayer, Linda Tuncay

AU - Arias, Robert

AU - Sreekumar, Arun

N1 - We examine over thirty years of research on consumer rituals to understand the roles of rituals in relation to consumers, marketers, marketplace relationships and cultural institutions. We organize the ritual literature into five domains (foundational, micro, meso, marketplace, and macro), and highlight future research areas in these domains.

PY - 2018/1/1

Y1 - 2018/1/1

UR - https://www.acrwebsite.org/volumes/2411343

M3 - Article

JO - ACR North American Advances

JF - ACR North American Advances

ER -

Ritual Scholarship in Marketing: Past, Present and Future

Disciplines

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