TY - JOUR
T1 - Reframing Agribusiness: Moving from Farm to Market Centric
AU - Shultz, Clifford J
AU - Edwards, Mark R
N1 - Edward, MR and CJ Shultz. "Reframing agribusiness:
moving from farm to market centric" in Journal of Agribusiness 23(1), 2005.
PY - 2005/4/1
Y1 - 2005/4/1
N2 - Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.
AB - Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.
KW - agribusiness definition
KW - conceptual models
KW - market centric
KW - market systems
UR - https://ecommons.luc.edu/business_facpubs/28
M3 - Article
VL - 23
JO - School of Business: Faculty Publications and Other Works
JF - School of Business: Faculty Publications and Other Works
IS - 1
ER -