Reconsidering bounce rate in web analytics

David Kamerer

doi:10.69554/ejgo6858

Reconsidering bounce rate in web analytics

Loyola University of Chicago

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	58-67
Number of pages	10
Journal	Journal of Digital and Social Media Marketing
Volume	8
Issue number	1
DOIs	https://doi.org/10.69554/ejgo6858
State	Published - 2020
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Marketing

Keywords

Bounce rate
Digital marketing
Engagement
Google Analytics
Measurement
Web analytics

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10.69554/ejgo6858

Cite this

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language = "English",

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journal = "Journal of Digital and Social Media Marketing",

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TY - JOUR

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KW - Bounce rate

KW - Digital marketing

KW - Engagement

KW - Google Analytics

KW - Measurement

KW - Web analytics

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JO - Journal of Digital and Social Media Marketing

JF - Journal of Digital and Social Media Marketing

IS - 1

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Reconsidering bounce rate in web analytics

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this