@inbook{fc175c4d598a4cfd805da3db03e117d0,
title = "Projective techniques and use of visual images in a digital world",
keywords = "Digital projective techniques, Projective techniques, Qualitative projective techniques",
author = "Zayer, {Linda Tuncay} and Russell, {Cristel Antonia} and Jenna Drenten",
note = "Publisher Copyright: {\textcopyright} Editors and contributing authors severally 2024.",
year = "2024",
month = jan,
day = "1",
doi = "10.4337/9781035302727.00029",
language = "English",
isbn = "9781035302710",
pages = "232--248",
booktitle = "Handbook of Qualitative Research Methods in Marketing",
publisher = "Yale University Press",
}