Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction

Juan Mundel, Anan Wan, Jing Yang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)834-851
Number of pages18
JournalJournal of Marketing Communications
Volume30
Issue number7
DOIs
StatePublished - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • consumer well-being
  • impulse buy
  • influencer marketing
  • social comparison
  • Social media

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