TY - JOUR
T1 - Preparing for the New Era of Artificial Intelligence
T2 - My Experience of Teaching “Artificial Intelligence in Advertising”
AU - Yang, Jing
N1 - Publisher Copyright:
© The Author(s) 2023.
PY - 2023/11
Y1 - 2023/11
KW - advertising education
KW - artificial intelligence
KW - courses
KW - technology
KW - undergraduate education
UR - http://www.scopus.com/inward/record.url?scp=85165502446&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85165502446&partnerID=8YFLogxK
U2 - 10.1177/10980482231190064
DO - 10.1177/10980482231190064
M3 - Article
AN - SCOPUS:85165502446
SN - 1098-0482
VL - 27
SP - 101
EP - 116
JO - Journal of Advertising Education
JF - Journal of Advertising Education
IS - 2
ER -