Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

@article{caad324d3a724aa3899f019bc9f29784,

title = "Preliminary Metric Investigations into the Nature of the {"}Postmodern Consumer{"}",

author = "Firat, {A. Fuat} and Shultz, {Clifford J.}",

year = "2001",

doi = "10.1023/A:1011173205199",

language = "English",

volume = "12",

pages = "189--203",

journal = "Marketing Letters",

issn = "0923-0645",

number = "2",

}

TY - JOUR

T1 - Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"

AU - Firat, A. Fuat

AU - Shultz, Clifford J.

PY - 2001

Y1 - 2001

UR - http://www.scopus.com/inward/record.url?scp=0038253629&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0038253629&partnerID=8YFLogxK

U2 - 10.1023/A:1011173205199

DO - 10.1023/A:1011173205199

M3 - Article

AN - SCOPUS:0038253629

SN - 0923-0645

VL - 12

SP - 189

EP - 203

JO - Marketing Letters

JF - Marketing Letters

IS - 2

ER -