| Original language | English |
|---|---|
| Pages (from-to) | 200-218 |
| Number of pages | 19 |
| Journal | Journal of Current Issues and Research in Advertising |
| Volume | 43 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2022 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
- Taylor Jing Wen
- , Ching Hua Chuan
- , Jing Yang
- , Wanhsiu Sunny Tsai
Research output: Contribution to journal › Article › peer-review