@article{7f610633f52b4e5e8092001270c1247e,
title = "Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate reputation and external affairs management",
keywords = "advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder",
author = "Post, {James E.} and Griffin, {Jennifer J.}",
note = "Publisher Copyright: {\textcopyright} 1997, Palgrave Macmillan.",
year = "1997",
month = jul,
day = "1",
doi = "10.1057/palgrave.crr.1540038",
language = "English",
volume = "1",
pages = "165--171",
journal = "Corporate Reputation Review",
issn = "1363-3589",
number = "2",
}