@article{d8d3dff8436b4e1382624459830495b8,
title = "Over the Counter Help: User Perspective as an Active Ingredient in Marketing the Library",
author = "Marianne Ryan and Bartelstein, \{Andrea M.\}",
note = "Effectively marketing library services and resources can be a challenge--and, often, more difficult than it needs to be. Promoting what the library has to offer should be simple and straightforward, speaking to users in ways that will resonate with them and that will make them want to experience what the library is all about.",
year = "2013",
month = dec,
day = "1",
doi = "10.5860/rusq.53n2.126",
language = "American English",
volume = "53",
journal = "Reference and User Services Quarterly",
number = "2",
}