Over the Counter Help: User Perspective as an Active Ingredient in Marketing the Library

Marianne Ryan; Andrea M. Bartelstein

doi:10.5860/rusq.53n2.126

Over the Counter Help: User Perspective as an Active Ingredient in Marketing the Library

Marianne Ryan, Andrea M. Bartelstein

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Reference and User Services Quarterly
Volume	53
Issue number	2
DOIs	https://doi.org/10.5860/rusq.53n2.126
State	Published - Dec 1 2013
Externally published	Yes

Disciplines

Public Relations and Advertising
Marketing
Computer Sciences

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10.5860/rusq.53n2.126License: Unspecified

Cite this

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title = "Over the Counter Help: User Perspective as an Active Ingredient in Marketing the Library",

author = "Marianne Ryan and Bartelstein, {Andrea M.}",

note = "Effectively marketing library services and resources can be a challenge--and, often, more difficult than it needs to be. Promoting what the library has to offer should be simple and straightforward, speaking to users in ways that will resonate with them and that will make them want to experience what the library is all about.",

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doi = "10.5860/rusq.53n2.126",

language = "American English",

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journal = "Reference and User Services Quarterly",

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AU - Ryan, Marianne

AU - Bartelstein, Andrea M.

N1 - Effectively marketing library services and resources can be a challenge--and, often, more difficult than it needs to be. Promoting what the library has to offer should be simple and straightforward, speaking to users in ways that will resonate with them and that will make them want to experience what the library is all about.

PY - 2013/12/1

Y1 - 2013/12/1

UR - https://www.questia.com/library/journal/1G1-361943126/over-the-counter-help-user-perspective-as-an-active

U2 - 10.5860/rusq.53n2.126

DO - 10.5860/rusq.53n2.126

M3 - Article

VL - 53

JO - Reference and User Services Quarterly

JF - Reference and User Services Quarterly

IS - 2

ER -

Over the Counter Help: User Perspective as an Active Ingredient in Marketing the Library

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