TY - JOUR
T1 - Our Obsolete Marketing Mentality
T2 - George Fisk, Meet Karl Polanyi
AU - Benton, Raymond
N1 - Publisher Copyright:
© The Author(s) 2020.
PY - 2021/3
Y1 - 2021/3
KW - Future of Macromarketing
KW - George Fisk
KW - German Historical School
KW - History of Economic Thought
KW - history of marketing thought
KW - Institutional Economics
KW - Karl Polanyi
KW - macromarketing
KW - Marketing and Economics
UR - http://www.scopus.com/inward/record.url?scp=85096866006&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85096866006&partnerID=8YFLogxK
U2 - 10.1177/0276146720973725
DO - 10.1177/0276146720973725
M3 - Article
AN - SCOPUS:85096866006
SN - 0276-1467
VL - 41
SP - 88
EP - 103
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 1
ER -