On society, market logic and marketing

Pierre McDonagh; Clifford J. Shultz

doi:10.1108/ejm.2002.00736eaa.001

On society, market logic and marketing

Pierre McDonagh
, Clifford J. Shultz

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Journal of Marketing
Volume	36
DOIs	https://doi.org/10.1108/ejm.2002.00736eaa.001
State	Published - Jun 1 2002

Disciplines

Public Relations and Advertising
Marketing
Business

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title = "On society, market logic and marketing",

author = "Pierre McDonagh and Shultz, \{Clifford J.\}",

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On society, market logic and marketing

Disciplines

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