| Original language | American English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 36 |
| DOIs | |
| State | Published - Jun 1 2002 |
Disciplines
- Public Relations and Advertising
- Marketing
- Business
Pierre McDonagh, Clifford J. Shultz
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | European Journal of Marketing |
| Volume | 36 |
| DOIs | |
| State | Published - Jun 1 2002 |