Original language | American English |
---|---|
Journal | European Journal of Marketing |
Volume | 36 |
DOIs | |
State | Published - Jun 1 2002 |
Disciplines
- Public Relations and Advertising
- Marketing
- Business
Pierre McDonagh, Clifford J. Shultz
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | European Journal of Marketing |
Volume | 36 |
DOIs | |
State | Published - Jun 1 2002 |