Network analyses of brand switching behavior

Dawn Iacobucci; Geraldine Henderson; Alberto Marcati; Jennifer Chang

doi:10.1016/S0167-8116(96)00022-5

Network analyses of brand switching behavior

Dawn Iacobucci, Geraldine Henderson, Alberto Marcati, Jennifer Chang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	415-429
Number of pages	15
Journal	International Journal of Research in Marketing
Volume	13
Issue number	5
DOIs	https://doi.org/10.1016/S0167-8116(96)00022-5
State	Published - Dec 1996
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Brand switching
Car industry
Network analysis

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10.1016/S0167-8116(96)00022-5

Cite this

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title = "Network analyses of brand switching behavior",

keywords = "Brand switching, Car industry, Network analysis",

author = "Dawn Iacobucci and Geraldine Henderson and Alberto Marcati and Jennifer Chang",

year = "1996",

month = dec,

doi = "10.1016/S0167-8116(96)00022-5",

language = "English",

volume = "13",

pages = "415--429",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

number = "5",

}

TY - JOUR

T1 - Network analyses of brand switching behavior

AU - Iacobucci, Dawn

AU - Henderson, Geraldine

AU - Marcati, Alberto

AU - Chang, Jennifer

PY - 1996/12

Y1 - 1996/12

KW - Brand switching

KW - Car industry

KW - Network analysis

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DO - 10.1016/S0167-8116(96)00022-5

M3 - Article

AN - SCOPUS:16144366834

SN - 0167-8116

VL - 13

SP - 415

EP - 429

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 5

ER -

Network analyses of brand switching behavior

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this