Narratives of technology consumption in the face of marketplace discrimination

TY - JOUR

T1 - Narratives of technology consumption in the face of marketplace discrimination

AU - Ekpo, Akon E.

AU - DeBerry-Spence, Benét

AU - Henderson, Geraldine Rosa

AU - Cherian, Joseph

N1 - Akon E. Ekpo Benét DeBerry-Spence Geraldine Rosa Henderson Joseph Cherian This study presents a phenomenological inquiry into the lived experiences of discriminated consumers to understand how they liberate themselves from offline marketplace discrimination. We explore the critical role that information technology plays to facilitate this process, revealing how discriminated consumers use technology to prepare for battle offline, temporarily seek refuge online, and withdraw permanently online.

PY - 2018/12/1

Y1 - 2018/12/1

UR - https://link.springer.com/article/10.1007/s11002-018-9475-4

U2 - 10.1007/s11002-018-9475-4

DO - 10.1007/s11002-018-9475-4

M3 - Article

VL - 29

JO - Marketing Letters

JF - Marketing Letters

IS - 4

ER -