| Original language | American English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 3 2014 |
Disciplines
- Political Economy
- Social and Behavioral Sciences
- Public Relations and Advertising
- Sociology
Clifford J. Shultz, Mark Peterson, Detlev Zwick, Deniz Atik
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 3 2014 |