Original language | American English |
---|---|
Journal | Journal of Macromarketing |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - Jan 3 2014 |
Disciplines
- Political Economy
- Social and Behavioral Sciences
- Public Relations and Advertising
- Sociology
Clifford J. Shultz, Mark Peterson, Detlev Zwick, Deniz Atik
Research output: Contribution to journal › Article › peer-review
Original language | American English |
---|---|
Journal | Journal of Macromarketing |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - Jan 3 2014 |