Michael Jordan who? The impact of other-race contact in celebrity endorser recognition

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Diversity in Advertising
Subtitle of host publication	Broadening the Scope of Research Directions
Publisher	Psychology Press Taylor & Francis Group
Pages	279-297
Number of pages	19
ISBN (Print)	9781410610072
DOIs	https://doi.org/10.4324/9781410610072
State	Published - Feb 22 2004
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Michael Jordan who? The impact of other-race contact in celebrity endorser recognition",

author = "Henderson, \{Geraldine R.\} and Williams, \{Jerome D.\}",

year = "2004",

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booktitle = "Diversity in Advertising",

publisher = "Psychology Press Taylor \& Francis Group",

}

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AU - Williams, Jerome D.

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