Metric and Interpretive Explorations of Macromarketing

Clifford J. Shultz; Morris B. Holbrook; Donald R. Lehmann

doi:10.1177/0276146709338705

Metric and Interpretive Explorations of Macromarketing

Clifford J. Shultz, Morris B. Holbrook, Donald R. Lehmann

Quinlan School of Business

Columbia University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Macromarketing
Volume	29
Issue number	3
DOIs	https://doi.org/10.1177/0276146709338705
State	Published - Sep 1 2009

Disciplines

Economics
Social and Behavioral Sciences

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title = "Metric and Interpretive Explorations of Macromarketing",

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AU - Shultz, Clifford J.

AU - Holbrook, Morris B.

AU - Lehmann, Donald R.

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PY - 2009/9/1

Y1 - 2009/9/1

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JO - Journal of Macromarketing

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Metric and Interpretive Explorations of Macromarketing

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