Mental illness and marketing: A 50-year scoping review and future research framework

  • Justine Rapp Farrell
  • , Jane Machin
  • , Ann M. Mirabito
  • , Jenna Drenten
  • , Christina Chan-Park
  • , Elizabeth Crosby
  • , Natalie Ross Adkins

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)2555-2573
Number of pages19
JournalPsychology and Marketing
Volume41
Issue number11
DOIs
StatePublished - Nov 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Keywords

  • addiction
  • healthcare
  • marketing
  • mental health
  • mental illness
  • scoping review

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