Mental illness and marketing: A 50-year scoping review and future research framework

Justine Rapp Farrell, Jane Machin, Ann M. Mirabito, Jenna Drenten, Christina Chan-Park, Elizabeth Crosby, Natalie Ross Adkins

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)2555-2573
Number of pages19
JournalPsychology and Marketing
Volume41
Issue number11
DOIs
StatePublished - Nov 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Keywords

  • addiction
  • healthcare
  • marketing
  • mental health
  • mental illness
  • scoping review

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