Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer; Mary Ann McGrath; Pilar Castro-González

doi:10.1108/EJM-07-2018-0502

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer, Mary Ann McGrath, Pilar Castro-González

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	European Journal of Marketing
Volume	54
Issue number	1
DOIs	https://doi.org/10.1108/EJM-07-2018-0502
State	Published - Nov 21 2019

Disciplines

Public Relations and Advertising
Sociology

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10.1108/EJM-07-2018-0502License: Unspecified

Cite this

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title = "Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising",

author = "Zayer, \{Linda Tuncay\} and McGrath, \{Mary Ann\} and Pilar Castro-Gonz{\'a}lez",

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DO - 10.1108/EJM-07-2018-0502

M3 - Article

VL - 54

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 1

ER -

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Disciplines

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