| Original language | American English |
|---|---|
| Journal | Journal of International Consumer Marketing |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 15 2003 |
Disciplines
- Business
- Marketing
Hae-Young Bang, Peter M. Sanchez
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of International Consumer Marketing |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 15 2003 |