Media Portal of Alcohol Usage: The Korean Experience

TY - JOUR

T1 - Media Portal of Alcohol Usage: The Korean Experience

AU - Bang, Hae-Young

AU - Sanchez, Peter M.

N1 - Alcohol abuse remains a continuing problem throughout many cultures. Researchers have suggested that a contributing factor to alcohol abuse may be the ways in which the media portray alcohol usage in television programming. This study investigates the ways in which Korean television programming portrays alcohol usage and the potential linkages to alcohol abuse in that country.

PY - 2003/1/15

Y1 - 2003/1/15

UR - http://www.tandfonline.com/doi/abs/10.1300/J046v15n02_05

U2 - 10.1300/j046v15n02_05

DO - 10.1300/j046v15n02_05

M3 - Article

VL - 15

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

IS - 2

ER -