Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue

Clifford J. Shultz, José Antonio Rosa, Alan J. Malter

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)1-9
Number of pages9
JournalJournal of Public Policy and Marketing
Volume44
Issue number1
DOIs
StatePublished - Jan 2025

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • conflict resolution
  • constructive engagement
  • marketing to end war
  • peace studies
  • sustainability
  • well-being

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