| Original language | American English |
|---|---|
| Journal | Journal of Macromarketing |
| Volume | 37 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jan 9 2017 |
Disciplines
- Economics
- Public Relations and Advertising
- Marketing
- Social and Behavioral Sciences
Marketing: The Next 40,000 Years
Research output: Contribution to journal › Article › peer-review