@article{357235122f104d26aadcabb8121ce2ec,
title = "Marketing systems, the Ring Cycle, and the Layton Effect",
author = "Shultz, {Clifford J.}",
note = "The field of marketing, particularly macromarketing, has been enriched enormously by Professor Roger Layton. This essay features some reflection and commentary on his contributions. Four articles published in the Journal of Macromarketing from 2006-2009, Professor Layton's Ring Cycle, are discussed in some detail. These articles provoke and inspire; they raise questions and offer solutions.",
year = "2012",
month = aug,
day = "1",
doi = "10.1016/j.ausmj.2012.05.004",
language = "American English",
volume = "20",
journal = "Australasian Marketing Journal (amj)",
number = "3",
}