Marketing ethics across cultures: Decision-making guidelines and the emergence of dialogic idealism

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)4-19
Number of pages16
JournalJournal of Macromarketing
Volume17
Issue number2
DOIs
StatePublished - 1997
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Cite this