Marketing ethics across cultures: Decision-making guidelines and the emergence of dialogic idealism

Alexander L. Nills, Clifford J. Shultz

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)4-19
Number of pages16
JournalJournal of Macromarketing
Volume17
Issue number2
DOIs
StatePublished - 1997
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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