Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Clifford J Shultz; Morris B Holbrook

Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Clifford J Shultz, Morris B Holbrook

Quinlan School of Business

Columbia University

Research output: Contribution to journal › Article › peer-review

Abstract

The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.

Original language	American English
Journal	School of Business: Faculty Publications and Other Works
Volume	18
Issue number	2
State	Published - Oct 1 1999

Keywords

environmental sustainability
environmental challenges

Disciplines

Business

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Marketing and the Tragedy of the Commons A Synthesis CommentaryFinal published version, 2.66 MBLicense: Unspecified

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title = "Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action",

abstract = " The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.",

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KW - environmental challenges

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Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Abstract

Keywords

Disciplines

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