| Original language | English |
|---|---|
| Pages (from-to) | 6 |
| Number of pages | 1 |
| Journal | Journal of Macromarketing |
| Volume | 18 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1998 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Marketing and development
Research output: Contribution to journal › Editorial › peer-review