Male consumers’ motivations for online information search and shopping behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Online Consumer Behavior
Subtitle of host publication	Theory and Research in Social Media, Advertising, and E-tail
Publisher	Taylor and Francis
Pages	237-267
Number of pages	31
ISBN (Print)	9780203123911
DOIs	https://doi.org/10.4324/9780203123911
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Male consumers{\textquoteright} motivations for online information search and shopping behavior",

author = "Zayer, \{Linda Tuncay\} and Peter Coleman",

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