Male Consumers’ Motivations for online information Search and Shopping Behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Online Consumer Behavior
Subtitle of host publication	Theory and Research in Social Media, Advertising and E-tail
Publisher	Taylor and Francis
Pages	237-266
Number of pages	30
ISBN (Electronic)	9781136342226
ISBN (Print)	9781848729698
DOIs	https://doi.org/10.4324/9780203123911-20
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Male Consumers{\textquoteright} Motivations for online information Search and Shopping Behavior",

author = "Zayer, \{Linda Tuncay\} and Peter Coleman",

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