Male consumers’ motivations for online information search and shopping behavior

Linda Tuncay Zayer, Peter Coleman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationOnline Consumer Behavior
Subtitle of host publicationTheory and Research in Social Media, Advertising, and E-tail
PublisherTaylor and Francis
Pages237-267
Number of pages31
ISBN (Print)9780203123911
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • General Economics,Econometrics and Finance

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