Original language | English |
---|---|
Title of host publication | Online Consumer Behavior |
Subtitle of host publication | Theory and Research in Social Media, Advertising, and E-tail |
Publisher | Taylor and Francis |
Pages | 237-267 |
Number of pages | 31 |
ISBN (Print) | 9780203123911 |
DOIs | |
State | Published - Jan 1 2012 |
Externally published | Yes |
ASJC Scopus Subject Areas
- General Business,Management and Accounting
- General Economics,Econometrics and Finance