Macroservicing: a commentary on services as constructive engagement for sustainable peace, prosperity and well-being

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Services Marketing
DOIs
StatePublished - Sep 6 2022

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Corporate social responsibility
  • Globalization
  • Quality of life
  • Service ecosystem
  • Sustainability
  • Well-being

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