@article{71c09a5837d64e6ca62eb2aad9a4cb41,
title = "Macromarketing, the Indispensable Discipline",
keywords = "macromarketing, marketing, marketing ethics, marketing history, marketing systems, social justice, sustainability, well-being",
author = "Shultz, {Clifford J.} and Wilkie, {William L.}",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2021.",
year = "2021",
month = mar,
doi = "10.1177/0276146720983405",
language = "English",
volume = "41",
pages = "5--9",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "1",
}