Macromarketing Perspectives from Latin America

Clifford Shultz, Jaqueline Pels, Andrés Barrios Fajardo, Carlos Rodriguez

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)690-693
Number of pages4
JournalJournal of Macromarketing
Volume44
Issue number3
DOIs
StatePublished - Sep 2024

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Latin America
  • climate change
  • crisis management
  • sustainable farming
  • sustainable housing

Cite this