Kairos: Strategies Just in Time in the Asian Athletic Footwear Industry

Nancy E. Landrum; David M. Boje

doi:10.1057/9780230595835_6

Kairos: Strategies Just in Time in the Asian Athletic Footwear Industry

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.1057/9780230595835_6
State	Published - Jan 1 2002
Externally published	Yes

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Public Relations and Advertising

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10.1057/9780230595835_6License: Unspecified

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title = "Kairos: Strategies Just in Time in the Asian Athletic Footwear Industry",

author = "Landrum, {Nancy E.} and Boje, {David M.}",

note = "This chapter explores the ways in which strategic narratives have changed in the footwear industry from before the Asian economic crisis to the present. We examine the narrative contained in the letters to shareholders of the top two footwear producers in the world, Nike and Reebok, over the period 1990-99.",

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AU - Boje, David M.

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Kairos: Strategies Just in Time in the Asian Athletic Footwear Industry

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